EP 132: How to Build a Local Following and Get Found on Instagram with Danielle Pastula
Apr 20, 2020You know you need to be on social media, especially Instagram.
You also know you need to be consistent in your posting to the platform, but if you’ve experienced the random and spammy comments proclaiming “Nice!” on your posts, or engagement from people who not only live in a different state, but a different country altogether, you might be thinking, “How much is all this work really paying off? These people will never be my clients.”
It’s a valid question and one I’m glad you’re asking because that means you’re aware you need a shift in direction and strategy, and that's what my guest, Danielle, and I are discussing in this episode.
If you’re a seasoned listener of the Spa Marketing Made Easy podcast, you’re already familiar with Danielle from Episode 76, and know she’s a long-time member of Team AddoAesthetics where she’s been my copywriter and social media and brand strategist for the last 4+ years, as well as my business partner in our social media membership community, Post With Purpose.
She’s also a total expert at zeroing in on the elements of your Instagram content that are going to help you get found by and build relationships with the people who actually stand a chance to walk through our doors.
Yes, it takes a little research and some work upfront, but as Danielle explains, when you know precisely what you’re looking for, it pays off long-term as you become a powerhouse for positioning yourself directly in front of the people who could become your next booked client and establish your brand as a local aesthetic authority.
In this episode, you’ll learn:
- The two things you need to leverage in all of your Instagram content to get found by people who live in your local area
- Why the algorithm is actually a good thing and can help you get found by your ideal client when you know how to use it in your favor
- Understanding the various categories of your hashtag groups and how to research and compile them for your posts
- Answers to all your questions on how many hashtags you should be using and how break down your hashtag groupings to show up in feeds of people who stand to walk through your doors
- How to leverage geotagging in your content and the strategies for showing up in your immediate neighborhood and larger regional area.
Resources from Episode #132: How to Build a Local Following and Get Found on Instagram
- Join the waitlist for our social media membership, Post With Purpose
- Connect with Danielle via her website, Instagram and Facebook
- Get a behind-the-scenes look at how Danielle does hashtag research by signing up for our free resource portal.
- Listen to my first episode with Danielle, Episode #076: Overcoming the 3 Biggest Obstacles in Your Social Media Marketing
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
