EP 174: Your 7-Step Funnel Building Process

Let’s put the “fun” in funnels, shall we?! 

Maybe you’ve never heard of funnels and this is brand new (and mysterious) territory. 

Or you might’ve heard funnels are essential for closing sales on auto-pilot, but when you began the creation and set-up process it felt like a tech nightmare... until now! 

In this episode of Spa Marketing Made Easy, I’m breaking down the simple 7-step funnel-building process with my top tips and insights from crafting an irresistible offer all the way to knowing your top conversion metrics so you can see whether your funnel is missing the mark or on track to be a souped up sales machine. 

Not only will these 7 steps allow you to get your next or first funnel up and running in a matter of hours (perfect timing to get it in gear for your Black Friday weekend and holiday season promotions), but having this funnel know-how in your back pocket will be integral in your spa’s ongoing growth and scale goals for years to come. 

So get your notepad ready, you’re going to want to make sure you don’t miss a step! 

P.S. - If you’re tuning in when this episode originally aired, you know that you still have the opportunity to jump in on the Spa Marketing Funnel course for just $197 (a $300 savings)! Click here to sign up before this deal disappears! 

In this episode, you’ll learn: 

• What a funnel is and why it’s such a valuable asset to have up and running within your business 
• The key elements of what goes into a funnel and the 7-step process of getting your first funnel up and running 
• My top tips on crafting a funnel offer that’s enticing and irresistible and how to craft your nurture sequence to warm up a cold audience member into a paying client 
• Numbers to keep an eye on through the entire funnel-building process from selecting a profitable offer to understanding conversion numbers 

References Mentioned in Episode #174: Your 7-Step Funnel Building Process

• Sign up for our Spa Marketing Funnel course plus my templates and email swipes for just $197 (a $300 savings). Learn more and sign up here. 
• Tune into Episode #170 : Launching Your Own Line with Sara and Melissa of Sykes & Lanno
• Create an account with Canva 
• Learn more and sign up for ConvertKit
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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