EP 241: Focusing Your Efforts for Efficiency and to Meet Your Exit Strategy

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

Think again! 

Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through reaching the traditional age of retirement or pivoting into purely the owner role without any of the operational work.

The beauty is that the future of your business is up to you, but the tough part is that if you want to see that future vision become a reality, you have to make a plan for it and start working toward it today, even if that end goal is still 10 years from now. 

In this episode of Spa Marketing Made Easy, I’ll be giving you some insight into how to think about your exit strategy and steps to take now to begin working towards it. 

In this episode, you’ll learn: 

• Why delegating and releasing yourself of the busy work in your business is the key to unlocking your time freedom
• What you can do to get busy work off your plate and a step-by-step walkthrough on how to delegate one of the biggest time-wasting tasks in your business
• How to determine your exit strategy and what needs to be factored into your plan 
• Why having an exit strategy is for every business owner, even if you never plan to sell 

References Mentioned in Episode #241: Focusing Your Efforts for Efficiency to Meet Your Exit Strategy

• Read the “The 7 Habits of Highly Effective People” by Stephen Covey
• Find a virtual assistant via 90 Day VA with Esther Inman

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EPISODE TRANSCRIPT