EP 322: Mastering Memberships with Mangomint’s Marchelle McKeirnan
Mar 13, 2023The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership.
It’s such a great feeling to not start at $0 every month.
Weighing the pros and cons, here are a few more to add to the pros side.
For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company.
Memberships are also great for client retention and creating a VIP experience for your loyal clients.
So what are the cons? Are there any?
Tune in to today’s episode where Mangomint’s VP of Sales, Marchelle McKeirnan, joins me to talk about the best strategies to consider when launching a new membership in a spa.
Marchelle, a former salon owner who sold her business, shares details about her experiences with membership, the Mangomint membership feature, and her take on how memberships should be approached.
In this episode, we discuss:
- Defining your exit strategy and the benefits memberships can provide for it
- Priceless value recurring revenue adds to your spa
- Mangomint’s membership feature and how it works
- Why you need to keep your memberships simple
- Importance of viewing your membership as a premium and not a discount
- Understanding your own entrepreneurial bandwidth
References Mentioned in Episode #322: Mastering Memberships with Mangomint’s Marchelle McKeirnan
- Hear about all the features Mangomint has to offer on EP 302: Increasing Your Spa's Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
- Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience
- Follow Mangomint on Instagram
- Connect with Marchelle on Instagram
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
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Episode Transcript
