EP 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

One of the biggest misconceptions is thinking your website is the first place people find you online. 

I don’t discredit its value, but there’s one step people take before they land on your home page.

Google Business Profile is your business’s first impression.

It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.

Returning for the second time on the Spa Marketing Made Easy podcast is Ryan Files, Vice President of Sales for High Level Marketing, who’s spilling all the details that you need to know to increase your online visibility and build authority for your Google Business Profile.

Ryan has worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, also including aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

This episode is one you don’t want to miss as this tool is one that requires consistent attention to achieve positive results of getting more foot traffic in your doors. 

In this episode, we discuss: 

• What is Google Business Profile and how to register your business
• Strengthening your profile with a review system for clients
• Why you need to solicit reviews on Google instead of within your booking software
• The value in responding to every review 
• Tips for selecting your primary category
• Three main categories to focus on if you’re trying to impact your local search engine

References Mentioned in Episode #330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing

• Download the Google Business Profile Checklist
• Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan: https://meetings.hubspot.com/rfiles/addoaesthetics 
• Listen to Ryan’s first time on the podcast - Episode 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing
• Connect with Ryan on LinkedIn
• Follow High Level Marketing on Facebook
 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.