EP 386: Successfully Launching a New Service with Ryan Files of High Level Marketing
Jun 24, 2024When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit.
But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.
Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.
In this episode, we discuss:
- Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider
- Why you need more than just a basic all-encompassing services page on your website
- Key data point, insights, and statistic on spa industry audiences and conversion rates
- Top tips for structuring your services pages to capture the new lead or booking conversion
References Mentioned in Episode #386: Successfully Launching a New Service with Ryan Files of High Level Marketing
- Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan
- Listen to Ryan’s other episodes on the podcast including Episode 372: Up Your Game with Google Business Profile in 2024, Episode 344: Knowing When to DIY or Hire Out Your Marketing, Episode 330: A Guide to Optimizing Your Google Business Profile, and Episode 301: The 3 Key Types of SEO Spas Need To Build
- Connect with Ryan on LinkedIn
- Follow High Level Marketing on Facebook
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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EPISODE TRANSCRIPT
