Spa Marketing Made Easy Podcast

With the ever-changing world of Instagram, I know it can be hard to stay on top of the feed changes, the evolving platform features, and the trends, but here’s the good and the bad news…

(I’m always a fan of bad news first, so let’s jump right in.)

Bad news: there are a few key mistakes th...

Thinking of giving Groupon a shot at your spa? 

Maybe you just read that question and thought, “you’re kidding?!” 

Now hear me out, Groupon is not your answer to becoming a successful spa, it is merely a tool in the journey to get there. 

Just like we use Facebook ads to drive traff...

It’s the most wonderful time of the year...especially for spa owners and aestheticians, because we are in the swing of the holiday season!

Now’s the time to rock out the last quarter of the year, and to help you do it, I’m pulling one of my favorite lessons inside Spa Retail Rockstar out of th...

Whether your business is stuck in a vicious paycheck to paycheck cycle, or you can’t seem to climb out of credit card debt, or the thought of digging deep into your business financials scares the pants off of you, this is an episode you literally can’t afford to miss. 

And if you’re thinking t...

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and sca...

Everyone has a story to tell. 

Yes, even you, the one who thinks their path doesn’t have any exciting tidbits worth sharing. 

Or the one who thinks that their bumps in the road are just like everyone else's, and you don’t have a remarkable triumph to share...yet! 

Or maybe you fall int...

Alright, I’ve got a challenge for you…

I want you to open another tab on your browser, key in Google, then search for spas or aestheticians in your area. 

Where do you fall on the page of results? 

Are you on the first page at all?

Whether you’re at the bottom of the page, or if yo...

It’s no secret that video has completely taken over as the dominant form of content on social media, but just because it gets superior results in terms of reach and engagement doesn’t mean that it's any less scary to create! 

Video requires another level of vulnerability, but that’s precisely why...

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and sca...

There’s an old sentiment when comes to business relationships and how it predicates your success…

“It’s all about who you know.”

While this is true to a degree, because knowing who influences various areas of your community is essential in knowing how to leverage your relationships to be mutuall...

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and sc...

You’ve got 15 minutes until your next client, so you open up your camera roll and scroll, scroll, scroll...nothing.

Maybe you’ll get some inspiration on Instagram, so you fire up that rainbow square...tap, tap repeat.

If social media has ever sent you into a tailspin wondering what in th...