Spa Marketing Made Easy Podcast

EP 391 : Discussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. - National Master Trainer and Sales Manager for DermaConcepts business products Jul 29, 2024

While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that...

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EP 389 : Discovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn Luongo business products Jul 15, 2024

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz. 

In this week’s episode, we have return...

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EP 368: WATCH: What Does PDO Max AfterGlo™ Do For The Skin? business education products Feb 19, 2024

We know the bread and butter of the spa industry are great before + after photos.

 

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max...

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EP 365: WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough business education products Jan 29, 2024

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

 ...

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EP 349: Crafting a New Glow with Giovanna of PDO Max business products Oct 02, 2023

This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? 

 

Having products and treatments you’re excited to offer and can’t help but share! 

 

And while I’m no longer in...

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EP 346: Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics business marketing products Sep 11, 2023

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. 

 

Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that...

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EP 336: Top Questions to Ask When Shopping for Medical Devices with Michael Lustig business marketing products Jun 19, 2023

Do the following questions run through your mind?

 

When is the right time to buy a new device for my spa?

 

Which company should I buy from?

 

What types of questions do I need to ask during the shopping process?

 

If you’re not quite sure where to begin with buying...

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EP 177: Discovering the Difference of Environ with Candace Noonan, LE - Master Educator for DermaConcepts education products Dec 14, 2020

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience as a client in the treatment room is one that exemplifies this notion to a tee. 

 

I’m talking about Environ, a brand under the DermaConcepts...

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EP 095: A Complete Walkthrough of My Consultation Product Presentation mindset products Sep 30, 2019

Recently, a beautiful Spa Marketing Made Easy listener asked a question inside the Facebook group, and rather than type out a long response or go live in the group (something I do often, which is why you should join if you’re not in there already!), I thought I’d go ahead and record...

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EP 092: Behind the Scenes of Starting a Skincare Line with Kaelin Jutras, founder of Herbal Skin Solutions products Sep 09, 2019

Funny enough, my first conversation with today’s guest sparked because she was removed from my previous Facebook group, Aestheticians Connect. 

 

Not for anything bad, she was just doing some honest to goodness marketing and her post got flagged, but immediately upon messaging...

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EP 091: The Behind-the-Scenes Journey from Bright Idea to My Skin Buddy with founder, Ghada Abuhakmeh education products Sep 02, 2019

When I was at the NASN Pro Boston event last month, I had the opportunity to see so many friendly faces of former colleagues and my Spa Retail Rockstars, and more than once I was told, “you’ve got to meet Ghada!”

 

And once I met her, I 100 percent understand why everyone...

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EP 081: Uncovering the Science of ALASTIN Skincare with Nai’a Bradshaw products Jun 23, 2019

When my dear friend Nai’a, who is my guest on this episode, sent me some products from the new skincare line she began working with, I was excited…

I know anything she loves and represents will be something I’ll also love, but guys, this brand has blown me away.

See,...

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