Spa Marketing Made Easy Podcast

While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that...

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz. 

In this week’s episode, we have return...

We know the bread and butter of the spa industry are great before + after photos.

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max...

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

 ...

This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? 

Having products and treatments you’re excited to offer and can’t help but share! 

And while I’m no longer in...

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. 

Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that...

Do the following questions run through your mind?

When is the right time to buy a new device for my spa?

Which company should I buy from?

What types of questions do I need to ask during the shopping process?

If you’re not quite sure where to begin with buying...

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience as a client in the treatment room is one that exemplifies this notion to a tee. 

I’m talking about Environ, a brand under the DermaConcepts...

Recently, a beautiful Spa Marketing Made Easy listener asked a question inside the Facebook group, and rather than type out a long response or go live in the group (something I do often, which is why you should join if you’re not in there already!), I thought I’d go ahead and record...

Funny enough, my first conversation with today’s guest sparked because she was removed from my previous Facebook group, Aestheticians Connect. 

Not for anything bad, she was just doing some honest to goodness marketing and her post got flagged, but immediately upon messaging...

When I was at the NASN Pro Boston event last month, I had the opportunity to see so many friendly faces of former colleagues and my Spa Retail Rockstars, and more than once I was told, “you’ve got to meet Ghada!”

And once I met her, I 100 percent understand why everyone...

When my dear friend Nai’a, who is my guest on this episode, sent me some products from the new skincare line she began working with, I was excited…

I know anything she loves and represents will be something I’ll also love, but guys, this brand has blown me away.

See,...