Spa Marketing Made Easy Podcast

Email isn’t dead, but the days of sending a monthly promotional e-blast are!

With more communication channels than ever before, it’s critical that we treat our client’s and potential client’s emails as sacred spaces to not only retain our existing clientele, but convert our potential clients f...

You’ve heard it before, and the saying is true: you only get one shot to make a great first impression. In today’s world of social media scrolling and online booking, the internet is likely where your client will initially make that impression, however phone calls are still a number one business c...

You know your sales numbers could benefit from an incentive program, but where to begin? Whether your spa has a team of two or twenty, incentive programs are one of the best ways to motivate your team to meet and exceed your spa’s sales goals.

However, running an incentive program that actuall...

If you work within the medical aesthetics environment, you’re likely familiar with the concept of product bundling and its benefits, but as I’m sharing in this episode, solo aestheticians and day spa owners can benefit from product bundling, too!

In this episode you’ll learn:

• The key to get
...

Unless you’ve been living under a rock, you’ve likely heard of Groupon, and maybe you’ve even bought one for a local experience yourself. But have you ever considered using Groupon to grow your own aesthetic business?

I’ll admit I’ve been skeptical of Groupon in years past, but after hearing f...

Are you tired of running the rat race of constantly needing to find and sell your services to new clients? Good news is there’s a way out of the race, and it’s called retention.

Here to discuss building powerful client relationships that lead to thriving rates of client retention is Andrea Ame...

Don’t consider yourself a “numbers person”? Well, here’s the bad news, you have no choice but to handle numbers if you want to build and grow a healthy and profitable business. The good news: getting your numbers in gear isn’t as hard as you think, especially when returning guest, Adam Chatterley,...

Remember when Snapchat first appeared on the social media scene and you thought, “Oh great, another social platform I have to keep up with?”

Well, if you’ve been around me long enough, you know I’m a huge proponent of mastering one to two social media channels before moving on to a third plat...

Not everyone can rock a name like Salt Freedom, but that’s precisely her point.

Your brand isn’t your logo, your color palette or fonts, your brand is YOU. Yes, even if your name is not your business name (don’t worry, we’ll get to that).

If you’re typically an earbuds listener and not a...

To have a presence on Instagram is non-negotiable for an aesthetician.

It’s a powerhouse platform for connecting directly with consumers and potential clients who will invest in beauty services, and it’s also structured in a way that allows you to build an impressive portfolio of your work wh...

Pens, notepads, totes bags.

Chances are you have one of these items in your home with a business’ logo on it.

For me, it’s all about pens since I’m always jotting down ideas or journaling or making notes as I interview guests here on the podcast.

Most recently after several weeks of...

When someone asks you what you do, do you answer with “aesthetician” or “business owner”?

Maybe you have a bit of a combination answer explaining that you own your own business as a solo aesthetician.

While there’s no “right” answer to that question, the label of “business owner” is unques...