Spa Marketing Made Easy Podcast

EP 026: Defining Your Spaā€™s Brand and Crafting Your Mood Board with Chris Beltran marketing mindset Jun 01, 2019

Something I commonly see among aestheticians who have recently branched out to go solo or start their own spa is that they feel pulled in a million directions when it comes to their marketing.

 

Despite having tools, resources, and community, there’s still a piece that feels like...

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EP 023: The Key to Successful Selling marketing mindset Jun 01, 2019

Even though I conduct trainings for hundreds of people at a time via webinars and speak on stages (sometimes in front of camera crews, sometimes in front of live audiences), there’s something about me that may surprise you…

 

I’m not a natural public speaker.

 

The...

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EP 018: Getting Comfortable with Live Video as an Aesthetic Expert with Tiffany Lee Bymaster aka Coach Glitter marketing mindset Jun 01, 2019

Does the idea of going live in front of the camera leave you feeling frozen?

 

Yes, you know that doing things like Facebook and Instagram Live can be great for your marketing efforts, but you feel awkward being on camera, you don’t know what to talk about, and then the fact that...

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EP 012: The Must-Have Metrics for Understanding Your Spaā€™s Growth with Amy Coats, CFO of Scottfree Salons marketing Jun 01, 2019

Early on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship.

 

Whether it was forming a referral partnership or developing a gift card marketing strategy, when you serve the same clientele...

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EP 011: How to Revamp Your Spa's Branding marketing Jun 01, 2019

When you hear the word “brand,” does your mind automatically think “logo”?

 

Well, I’ve got news for you, your logo is not your brand. But don’t worry, I once had the same thought just as little as five years ago.

 

But as I began to build my...

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EP 009: Leveraging Video Marketing for Your Aesthetic Business with Beth Ryan marketing Apr 24, 2019

It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.

 

In this episode of Spa Marketing Made Easy, I’m talking...

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EP 008: Grow Your Spaā€™s Clientele with Gift Card Marketing business marketing Apr 24, 2019

Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.

That...

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EP 007: Using Messenger Bots to Get Your Spa Booked Out with Adam Chatterley marketing Apr 24, 2019

Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots.

Now I know the term “bots” can be scary, so here with me on this...

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EP 003: The Fundamentals of Facebook Ads for Spa Marketing with Tara Zirker marketing Apr 24, 2019


With over one million leads generated for her clients in the last 24 months alone, it’s clear to see why I call Tara the “Facebook Ads Goddess.”

Among her clients are everyone from solo aestheticians to day spas, med spas, and wellness centers, and as she shares with us today,...

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EP 002: The Power of Using a Promotional Spa Marketing Calendar marketing Apr 24, 2019

Rather than flying by the seat of your pants when it comes to your spa’s marketing, what if you had an organized, pre-prepared plan for all your promotions?

In today’s episode, we'll cover the main reasons why you should be using a spa marketing calendar and how it can help your...

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