Spa Marketing Made Easy Podcast

While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common, it’s that we’re a big group of Type-A, high-achievers. ‍

Now, I believe that largely boils down to the nature of...

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

In full transparency, it took me years to build what we at AddoAesthetics...

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in...

Fact: I am a die-hard fan of Profit First.

It’s simple, yet groundbreaking, and ever since I started Spa Marketing Made Easy over three years ago, today’s guest has been on my interview “bucket list.” 

In the world of entrepreneurship, he needs no...

Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey. 

Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks...

While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, especially for entrepreneurs who are also parents of school-aged children.

While this episode’s topic is one that deviates from our normal discussion here on the Spa Marketing Made...

In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black...

Being a leader bears a lot of responsibility. 

Your team is counting on you to lead them to the bigger dream and vision. 

And even if you’re a solo aesthetician, you have to know how to be your own leader in order to grow, attract the kinds of clientele you seek,...

Whew, friends, we made it! 

Well, nearly…as we come close to crossing the threshold into 2021, you might find yourself barreling toward the finish line ready to put this year in the rearview and race as far away as possible. 

I hear you and I get it. 

...

While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth on the show with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode. 

( If you haven’t listened to...

The natural path of a business owner starts like this:

• Have a big dream
• Dare to take a chance on that dream
• Dive in head first 
• Proceed to wear all the hats and do all the things

While the first three things in that list are incredible and exciting, that last one? 

Well...

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. 

Whether it’s not being clear on your cash flow or wondering when in...