Spa Marketing Made Easy Podcast

To truly practice what I preach, leadership development is constantly in my routine.

The majority of my time is dedicated to being a CEO of a 7-figure company or coaching Spa CEOs.

Making time for my own leadership skill development is vital.

Today’s episode of the Spa...

One of my favorite practices every January is to set my intention for the year.

(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)

The word (or phrase) I select is the constant...

Ambitious women are wired for guilt.

I know that statement packs a punch, especially if you let it sink in. 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle...

If you’ve been listening to my podcast over the past year, you’ve probably heard me talk about the Freedom In Action Grant. 

We launched this grant in partnership with the Liberté Foundation for Women in July of 2022.

Since its inception, we’ve been...

Do you make time for leadership development in your business?

My personal growth has been a constant priority of mine over the last few years to work on becoming the best leader possible. 

One of the most valuable lessons I’ve learned is to make time in my schedule to ...

Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.

It requires sacrifice and devotion.  

Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate...

How do we balance these two energies in business? 

Can you be both feminine and masculine in a leadership role? 

Yes, especially in the spa industry, the coexistence of both energies helps you lead from a place of doing and from being. 

The first step...

All of us have something from our life experiences that makes us brace. 

That’s what makes us human.

Whether it’s big trauma or small trauma, it holds the same weight for all of us. 

There’s priceless value as an entrepreneur to invest in personal...

We talk to ourselves all the time. 

Most of the time without even realizing it. 

Inner dialogue is a way to process events that happen in our lives. The relationship that never stops growing is the one you have with your inner self.

It’s an incredibly...

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

His passion for training medical aesthetic professionals stems from his deep understanding of the current industry and the future it holds. 

A Board-Certified Plastic and Reconstructive...

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

Yes, these are visual elements for brand representation, but a brand at its core is heavily focused around who the company is and why customers should support...

Spa owners are in the confidence business. 

Helping people find their true beauty in this industry is a gift and requires energy poured into another person.

So naturally spa owners must be confident people themselves, right? 

Navigating confidence is a daily ebb...