Spa Marketing Made Easy Podcast

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

From top copy tips to best practices f...

Does having a dream team sound like a pipe dream? 

I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process. 

In this episode of Spa Marketing Made Easy, I’m sharin...

Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. 

And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking true freedom, both in...

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? 

The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a trademark. 

Thankfully, ...

While I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of course, I always want to tie it back to business and professional development, which is why I think you’ll love the conversation I’m having w...

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience as a client in the treatment room is one that exemplifies this notion to a tee. 

I’m talking about Environ, a brand under the DermaConcepts umbrella that has a u...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about microcurrent aka the “non-invasi...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about enzymes aka those powerful proteins...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m discussing a trending treatment topic in the aest...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

In this week’s #Beautybomb, I’m talking about PRP aka PRP/Microneedling aka the V...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

In this week’s #Beautybomb, I’m talking about the latest medical aesthetic treatm...

When I was at the NASN Pro Boston event last month, I had the opportunity to see so many friendly faces of former colleagues and my Spa Retail Rockstars, and more than once I was told, “you’ve got to meet Ghada!”

And once I met her, I 100 percent understand why everyone was singing her praises...