Spa Marketing Made Easy Podcast

I can’t even believe I’m typing this…

Guys, it is our 100th episode of the Spa Marketing Made Easy podcast! 

Can you tell I’m just a *little* excited?

First things first, I have to say thank you. 

Thank you for listening, sharing, subscribing, continually tuning in, and telling me ...

Over the years of growing my business, I’ve heard other business owners mention taking a couple of classes down at their community college, or going so far as to get their MBA to learn the ins and outs of owning and operating a business. 

Now I’ll start off by saying that I think you need to c...

Maybe you studied, or are currently studying aesthetics straight out of high school. 

Or maybe you went and got a degree in something else or had a full career in another industry before finally pursuing your dream of working in spa. 

No matter where you are  in your journey to becoming or...

It’s not uncommon for the foray into entrepreneurship to be less like a swan dive and more like a cannonball. 

You’re making moves, and you’re making them fast, all in the hopes of building up enough momentum to get your business off the ground so it can soar.

Now don’t get me wrong, I don...

We’ve all heard the term “born leaders,” but the reality is, everyone needs to be a leader to steer their life in the direction of the reality they seek to create. 

Why? 

Because you are the leader of your life. 

And when it comes to your business, it doesn’t matter whether you work as a solo a...

Last year I was honored to be able to join in on the Beauty Business Summit virtually, but this year, I’m thrilled to be hitting the sands of St. Pete and attending the 2nd Beauty Business Summit live!

If you’re a long-time listener of the podcast, today’s guest, Maxine Drake, will be a familiar...

Here are a few fun facts you may not know about me:

• I’m an international speaker, trainer, and consultant in medical aesthetics with trainings in 82 countries around the world
• I’ve worked with major skincare brands like SkinCeuticals, iS Clinical, and SENTE
• And while AddoAesthetics is my f...

A rising tide lifts all boats.

Community is stronger than competition.

These are sentiments I have believed in and preached for years, and today’s guest on Spa Marketing Made Easy is the epitome of these philosophies, which is why I’m so excited for you to hear from her today.

If you’re n...

One of the (many) reasons I love sharing stories of successful spa owners and solo aestheticians is that to grow to new levels; it helps us to see others who are already doing it. Their stories of how they navigated the journey shows us what’s possible, and their lessons on how they stepped up the...

To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. As an aesthetician, you may be afraid to stake a claim and specialize out of fear of not bringing in enough clients, but as my guest on this episode of Spa Marketing Made Easy can testify, nichi...

You’re a big dreamer and hard worker, and you’ve got a vision for your career or business. But I also know that you likely struggle with overwhelm, and maybe even burnout.

This phenomenon is due to operating at “peak performance” instead of “high performance,” and here to teach us the difference ...

The prospect of goal-setting is always an exciting one as you envision your future and imagine the feeling of when your goal will be accomplished. But it’s not enough to dream, you also need a deadline and an action plan, and that’s where the 90X Goal Planner comes into play.

At the time of th...