Spa Marketing Made Easy Podcast

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

Not only do you need to get serious - you need to take action. 

You are the one in control of setting your goals and...

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

Money doesn’t define your worth - i...

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Facebook AKA the new “digital word-of-mouth” platform.

We live in a world where the moment an experience ends, we want to tell others about it - both the good and...

There’s no surprise that females in leadership positions try to suppress their feminine energy. 

Our minds are trained to remove our emotions from the workplace because femininity is viewed as a sign of weakness and is not part of the “normal” building blocks of business.

As beauty indust...

Ever felt that the flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t actually, well…

It actually doesn’t “flow” at all.  

That’s because those timeframes weren’t built with our innate energetic cycles in mind, especially for women.  

These frameworks were built around a...

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? 

Well, that all lies in the power of a positive mindset. 

A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this episode of Spa Marketing Made ...

What does it actually mean to “go viral?” 

Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile. 

As a brick-and-mortar spa owner, you may be think...

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. 

Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. 

And if you’re thinking, “wh...

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 

And you know what else that means, right?

It means that the biggest spa sales weekend is right around the corner! 

That’s right, it’s not too early to be thi...

Being the boss of your own business comes with a lot of perks like setting your own schedule, working your spa and space you want, having unlimited earning potential…

Having that kind of freedom is why most spa owners venture into entrepreneurship in the first place, but with that freedom, es...

Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? 

How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?

Newsflash for you: growth doesn’t a...

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? 

Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and downs of hostin...