Spa Marketing Made Easy Podcast

EP 276: Why You Need a System for Systems Creation education marketing Apr 18, 2022

A system for your systems? 

 

I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. 

 

Because here’s the thing, you can have systems documented here and there and...

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EP 275: Becoming a Micro-Celebrity for Ultimate Industry Authority with Ron Reich marketing mindset Apr 11, 2022

Have you ever dreamed about being an aesthetic expert who’s a household name? 

 

Or the owner of a spa that the stars frequent? 

 

Maybe you want to be industry-known as a thought leader and educator? 

 

No matter what level of stardom you envision for...

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EP 270: Differentiating with Direct Mail with Dave Fink business marketing Mar 07, 2022

Did you think direct mail marketing was dead?

 

Anything but, my friend! 

 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current...

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EP 267: Scaling from Solo and “Doing it Scared” with Allison Cremona marketing mindset Feb 14, 2022

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. 

 

In this episode, you’re going to hear from one of those Spa...

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EP 266: How To Create a Sales Funnel For Your Spa business marketing Feb 07, 2022

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

 

Here’s the scoop:...

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EP 263: Crafting Your Spa’s Social Media Content Strategy business marketing Jan 17, 2022

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

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EP 262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk education marketing Jan 10, 2022

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

 

From top copy tips to...

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EP 261: How to Do a Promotional Debrief marketing mindset Jan 03, 2022

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

 

But I’ll let you in on a little secret…

 

One of the most profitable moves...

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EP 255: How to Use Facebook Groups to Get New Clients marketing Nov 22, 2021

Let’s face it - Facebook doesn’t work like it once did. 

 

Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! 

 

The good news is...

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EP 251: Hosting 5-Figure Spa Events with Taylor Moody marketing mindset Oct 11, 2021

Beautiful events have always been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

 

Now with in-person events inching back into the repertoire of...

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EP 250: Planning for a Booming Black Friday Promo marketing Oct 04, 2021

Every year it seems like the talk of Black Friday promotions comes earlier and earlier, and while that may not be great from a consumer-perspective, through the business owner lens, it’s never too early to start thinking about Black Friday promotions.* 

 

*Critical note -...

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EP 249: Demystifying Funnels with Stacy Tuschl marketing Sep 27, 2021

 If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. 

 

And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good...

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