Spa Marketing Made Easy Podcast

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. 

It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. 

Well, as my repeat guest on thi...

With a title like “$5K in 7 days,” how could you not be intrigued?! 

Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion: she got her mind right...

Does having a dream team sound like a pipe dream? 

I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process. 

In this episode of Spa Marketing Made Easy, I’m sharin...

If the recent changes to the Facebook and Instagram ads landscape have left you frustrated, confused, and ready to throw in the towel, I want to encourage you to, first, take a deep breath. 

Next, plug in your earbuds because today we’re going to kick that mind mess to the curb and get real on...

If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of business.  

Now, here’s ...

It’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! 

With many spas shut down during Mother’s Day in 2020, this year is an opportunity to create a surge of sales both online and in-spa, because, le...

Fact: I am a die-hard fan of Profit First.

It’s simple, yet groundbreaking, and ever since I started Spa Marketing Made Easy over three years ago, today’s guest has been on my interview “bucket list.” 

In the world of entrepreneurship, he needs no introduction, but just in case you’ve nev...

It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams. 

Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling standalone products d...

Does the task of filling up your spa’s social media calendar feel like pulling teeth? 

Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments? 

Either way, this episode is here to solve all your ...

The idea of being “booked out” is often the epitome of success, especially for a solo aesthetician, but what does being “booked out” really mean? 

For the next month? 

Quarter? 

What if you could actually be booked out a year in advance? 

If the hairs on your neck just stood up, just wai...

Maybe you think a membership will be the key to client loyalty or consistent cash flow. 

Well, you wouldn’t be wrong. 

Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue, however, every plus side also comes with a cost. 

W...

If you’re reading these show notes, I already know you’re a podcast listener, so now I want to know -- is your audience also filled with podcast lovers? 

With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing channels for establishing ...