Spa Marketing Made Easy Podcast

Stop doing $10 an hour tasks in your business. 

Stop doing $100 an hour tasks. 

So, what are the tasks you should be doing in your business? 

The $1000 an hour tasks. 

Now let me momentarily backpedal because I already know what you may be thinking…

“$1000 an...

There’s an old sentiment when comes to business relationships and how it predicates your success…

“It’s all about who you know.”

While this is true to a degree, because knowing who influences various areas of your community is essential in knowing how to leverage...

When I speak with aesthetic experts who have recently taken the leap to start their own aesthetic business whether it’s as a solo practitioner or a spa with a team of aestheticians, one of the most common questions I get asked is, “how do I build a business that lasts?”

...

Silver linings, looking on the bright side, glass-half-full...however you coin the idea of optimism, what you’re actually doing is choosing to be positive. And yes, positivity is a choice.

While being positive isn’t a marketing strategy per se, when embraced and embodied, the power...

Today’s guest is a little different than my usual interviewee in the sense that, yes, she is a successful business owner, but the topic of her business isn’t what we’re discussing.

Instead, we’re diving into the money mindset that helped her achieve her success in...

Vulnerability, fear, self-compassion, judgement…these are all things we tend to face, especially as women, but even more so as entrepreneurs and aestheticians carving out our own definitions and pathways to success. But just because we face them doesn’t mean we’re doing the...

We all know that it’s good to be grateful.

But are you really, truly feeling that gratitude?

The truth is, having an attitude of gratitude requires practice, consistency, and specificity, which isn’t always easy, especially if we feel like we’re in a tough...

It’s only been a couple of years since I began to dip my toe into the world of “woo-woo.”

See, I’m a spreadsheet type of girl, I like my neatly aligned cells with clear-cut numbers and results that can be tied to tried-and-true data.

While I still love (and...

Nothing irks me more than someone who views careers in the beauty industry as pure vanity, because as any aesthetician knows, beauty is so much more than skin deep.

In our experience working with our client’s skin, brows and lashes, makeup, or any other aesthetic avenue, the core...

If you’ve been connected to AddoAesthetics for a while or been a listener of Spa Marketing Made Easy for even just a couple of episodes, you know I’m passionate about spa retail sales.

I consider it my zone of genius, which is why much of my work has centered around...

Have you ever heard of the Pareto principle?

You might know it as it’s more common name, the 80/20 rule, which states that, for many events and scenarios, 80 percent of the effects come from 20 percent of the causes.

When it comes to the earning potential that solo...

Something I commonly see among aestheticians who have recently branched out to go solo or start their own spa is that they feel pulled in a million directions when it comes to their marketing.

Despite having tools, resources, and community, there’s still a piece that feels like...