Spa Marketing Made Easy Podcast

EP 400 : Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint business mindset Sep 30, 2024

We're 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn't imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Mangomint. 

Over the past couple of...

Continue Reading...
EP 399 : Shifting from Solo to Storefront with Daniela & Sara of Team Addo business mindset Sep 23, 2024

Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. 

In that shift, there are countless things to consider and decisions to make. 

Still, unless you have some element of previous personal...

Continue Reading...
EP 398 : Taking Vacation to Reflect as a Spa CEO business mindset Sep 16, 2024

“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one. 

Part of how building a business and life you love manifests is that when it comes to taking vacation time, it’s not an attempt to escape the trappings of life...

Continue Reading...
EP 397 : Strategic Partnerships for Spa - Don’t Put All Your Eggs in One Basket business marketing Sep 09, 2024

As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. 

Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but...

Continue Reading...
EP 396 : 6 Key Areas of Ownership for Your Spa Manager business leadership Sep 02, 2024

Suppose you’re burning the candle at both ends and acting as the owner, team manager, lead marketer, head housekeeper, and front desk supervisor at your spa, among other things. 

In that case, you’re not only trending toward burnout but also leaving money on the table in your...

Continue Reading...
EP 395 : Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing business marketing Aug 26, 2024



Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table. 

Back on the...

Continue Reading...
EP 394 : Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley business mindset Aug 19, 2024

Your sales are going great, and you’re expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar? 

Whether it’s constantly feeling like...

Continue Reading...
EP 393 : 5 Money Mistakes Spa Owners Make On Their Journey to a Million business education Aug 12, 2024

The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. 

Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t...

Continue Reading...
EP 392 : Strategically Lowering Your Spa’s Expenses with Nicole Cooley business marketing Aug 08, 2024

“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting."

That’s just one of the nuggets you’ll glean from this week’s episode,...

Continue Reading...
EP 391 : Discussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. - National Master Trainer and Sales Manager for DermaConcepts business products Jul 29, 2024

While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that...

Continue Reading...
EP 389 : Discovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn Luongo business products Jul 15, 2024

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz. 

In this week’s episode, we have return...

Continue Reading...
EP 388 : 3 Ways to Increase Your Revenue Per Hour Per Room business marketing Jul 08, 2024

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving...

Continue Reading...
1 2 3 4 5 6 7 8 9 10