Spa Marketing Made Easy Podcast

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on it.  

Ent...

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 

Furthermore, you need to build a business th...

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. 

I’m talking about your spa business getting hacked. 

It’s one of those things we just don’t want to imagine or simply believe that it only happens to “big, household name”...

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode, I’ll make it worth your while, and a lot less scary…

That’s right, I’m talking about metrics aka KPIs aka your numbers. 

You ma...

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. 

However, as you might have guessed, being successful in achieving your goals and doing so i...

One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition. 

I truly believe that this mindset is critical for finding success, especially as more and more peopl...

You know how the saying goes, “never say never.” 

Well, that may apply 99% of the time, but this is the 1% time where you want to throw that adage out the window because whether you’re working to hit that first 6-figure year in your spa, or you’re climbing the mountain to a million, there is ...

A system for your systems? 

I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. 

Because here’s the thing, you can have systems documented here and there and you could even have a decent...

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. 

Yes, a dollar is still a dollar and that won’t change, but what *can* shift is th...

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

From stabilizing your cash flow to getting ...

If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. 

But the one thing you may not know is whether now is a good time to hire and bring on help so you can ease the load you’re carrying in your busi...

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got time to pursue other avenues and i...