Spa Marketing Made Easy Podcast

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. 

Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that...

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. 

As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to...

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 

However, not every item on...

Collaboration over competition is a mantra you’ll hear me use often. 

The success of each spa is a win for all of us in this industry. And we should lean on one another for guidance on how to run efficient businesses.

Mangomint is a leading spa software that my company...

A wise friend once said to me “spa owners are in the confidence business.”

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

This has stuck with me as a...

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

That’s why I constantly call entrepreneurship a rollercoaster.

Navigating the ebbs and flow of...

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

I can tell you with certainty that Emage Medical® is the real deal.

This year I’ve talked a lot about my effort in building strategic partnerships with...

Do the following questions run through your mind?

When is the right time to buy a new device for my spa?

Which company should I buy from?

What types of questions do I need to ask during the shopping process?

If you’re not quite sure where to begin with buying...

Leadership is a learned skill. 

That they don’t teach you in aesthetics school.

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

This role shifts your focus and adds more responsibility...

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

One of the biggest misconceptions is thinking your website is the first place people find you online. 

I don’t discredit its value, but there’s one...

Trust and authenticity are two attributes required for a successful partnership.

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance...

What motivates you to purchase?

As a client, what makes you feel seen, heard, and valued?

What principles do other businesses incorporate that make you feel valued?

(Take a second to reflect and think about your answers to these questions). 

These are planning...