Spa Marketing Made Easy Podcast

It’s the most wonderful time of the year …

No, not just the holiday season -- goal setting season. 

Ah yes, the time to round out the year with reflection on all that’s transpired and look to the year ahead to vision and put an action plan to the dreams...

How do you define being and feeling rich? 

Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. 

As my guest on this episode of Spa Marketing Made Easy, Selina Gray, explains - richness isn’t a number in...

It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. 

Someone who embodies that notion to a tee is my...

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. 

These two women saw tremendous growth in their first year of business by hitting 6-figures,...

You say you want to grow to six and seven figures, but does your mindset match your money talk? 

Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. 

And here to...

You’ve got big dreams, but the idea of hiring a big team...well, it can be a little intimidating. 

Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care...

So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. 

That’s because with you as your business’ leader, if your life is in unorganized chaos, your business will...

Have you ever found yourself mid-treatment and thinking, “If only this product had this”? 

Or “If only I could do that, this product would be perfect.” 

As an aesthetic expert working full-time in the treatment room, you’re the utmost...

One of my core beliefs in building a successful business is that no one should do it alone. 

Of course, it’s your business, so you can choose your own path, but as the saying goes, “If you want to go fast, go alone. If you want to go far, go together.” 

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies...

Alright, I’ve got a challenge for you…

I want you to open another tab on your browser, key in Google, then search for spas or aestheticians in your area. 

Where do you fall on the page of results? 

Are you on the first page at all?

Whether...

As aestheticians, we share touch and personal connection with our clients, which means that energy exchange plays a huge role in our client experience. 

And if we come to our work with our energy unbalanced, or we find our energy affected by that of a client, it’s critical that we're...