Spa Marketing Made Easy Podcast

If you’ve been a Spa Marketing Made Easy listener since at least early 2020, you’re already familiar with my guests on this episode. 

But in case you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students, Sara and Melissa, the co-founders of Skyes & Lanno Skinbar, are ...

Does the topic of liability leave you running for the hills?

Sure, the topic of this episode isn’t as sexy as sales goals or social media tactics, after all, any story surrounding liability is usually one that makes your shoulders tense up and compels you to cover your ears. 

However, igno...

What do you do when it feels like all the progress you’ve made toward your goals feels derailed?

While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your goal, and crafting a new plan. 

In quite serendipitous timing, this p...

Publicity month is still going strong here on The Spa Marketing Made Easy podcast, and in this episode I’m welcoming back Alana and Jared Mitchell of Skincare by Alana as we talk all things media and publicity!

Alana and Jared were my guests back on Episode 78 and Episode 89 (links to both ...

If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar industry. 

This week’s podcast episode is pulled from a training I did for clients and members of my paid programs at the end of February 2020, and...

Battling imposter syndrome. 

Clamming up in the face of the camera. 

Saying to yourself “I’m better behind the scenes, I just want to see my clients shining in the spotlight.” 

These are all things I’ve heard from countless aestheticians looking to step up and into the role of leade...

So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. 

That’s because with you as your business’ leader, if your life is in unorganized chaos, your business will tend to be as well.   

Work/lif...

Do you want to set your business up for sustainable, long-term success, be organized, clear-headed, and not burnt out scrambling to stay on track with your goals? 

Of course you do. 

That’s a no-brainer, right?

Well, you need more than just a goal or even a goal planner (as much as I l...

Have you ever found yourself mid-treatment and thinking, “If only this product had this”? 

Or “If only I could do that, this product would be perfect.” 

As an aesthetic expert working full-time in the treatment room, you’re the utmost authority on what’s going to work best for your clients...

One of my core beliefs in building a successful business is that no one should do it alone. 

Of course, it’s your business, so you can choose your own path, but as the saying goes, “If you want to go fast, go alone. If you want to go far, go together.” 

Although, let me fill you in on my e...

As soon as I announced my pregnancy with my second little one due this spring, I’ve had many listeners ask, “how do you prepare to take a real maternity leave without seeing your business stall?”

It feels like a loaded question when you ask it, especially when the cultural norm of a good mater...

When it comes to building and growing your aesthetic practice, if you’re like many of the other aestheticians and spa owners I encounter, you could talk about treatments, modalities, and product ingredients all the livelong day.

But I’ve got some news for you…

Those things aren’t what dete...