Spa Marketing Made Easy Podcast

EP 325: Master Your Brand Messaging with Maya Elious marketing mindset Apr 03, 2023

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

 

Yes, these are visual elements for brand representation, but a brand at its core is heavily focused around who the company is and why customers should support...

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EP 324: How to Qualify for Employee Retention Credit Explained By Marc Sheridan business marketing Mar 27, 2023

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

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EP 323: Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes business leadership marketing Mar 20, 2023

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

 

Plus,...

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EP 322: Mastering Memberships with Mangomintā€™s Marchelle McKeirnan e-commerce marketing Mar 13, 2023

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. 

 

It’s such a great feeling to not start at $0 every month. 

 

Weighing the pros and cons, here are a few more to add to the pros side.  

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EP 320: Deepening the Client Experience with Boulevardā€™s Education Manager, Skya Jones e-commerce marketing Feb 27, 2023

When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.

 

You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like...

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EP 319: How Vagaroā€™s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall e-commerce marketing Feb 20, 2023

A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?

 

Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for...

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EP 318: Generating Revenue through Email Marketing with Destinee Berman business e-commerce marketing Feb 13, 2023

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

 

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

 

My guest on today’s episode...

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EP 316: Own Your Story with Allison Walsh business marketing mindset Jan 30, 2023

Your brand is not your logo or your color palette.

 

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

 

It’s your message. It’s your reputation. It’s the words...

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EP 315: A look inside my weekly financial system education marketing Jan 23, 2023

A big hurdle to overcome in business is intimidation from your numbers. 

 

Your money is simply a tool. 

 

A tool that should be used as a guide for making positive financial decisions for your business. 

 

Spa CEOs take an active role in knowing the numbers and...

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EP 313: Why Retail Matters in Spa business education marketing Jan 09, 2023

When retail numbers go up, so do service sales.

 

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

 

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...

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EP 310: Setting Smart Financial Goals - Part 1 - 2023 Annual Planning business education marketing Dec 19, 2022

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

 

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

 

Money...

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EP 309: Capturing 250+ New Client Leads through Facebook Groups with Maria Ramos business marketing Dec 12, 2022

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

 

Facebook AKA the new “digital word-of-mouth” platform.

 

We live in a world where the moment an experience ends, we want to tell others about it...

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