Spa Marketing Made Easy Podcast

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

Yes, these are visual elements for brand representation, but a brand at its core is heavily focused around who the company is and why customers should support...

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

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One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

Plus,...

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. 

It’s such a great feeling to not start at $0 every month. 

Weighing the pros and cons, here are a few more to add to the pros side.  

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When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.

You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like...

A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?

Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for...

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

My guest on today’s episode...

Your brand is not your logo or your color palette.

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

It’s your message. It’s your reputation. It’s the words...

A big hurdle to overcome in business is intimidation from your numbers. 

Your money is simply a tool. 

A tool that should be used as a guide for making positive financial decisions for your business. 

Spa CEOs take an active role in knowing the numbers and...

When retail numbers go up, so do service sales.

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

Money...

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Facebook AKA the new “digital word-of-mouth” platform.

We live in a world where the moment an experience ends, we want to tell others about it...