Spa Marketing Made Easy Podcast

“Is this what the CEO of a seven figure company does?”

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. 

A time tracker exercise is going to help you pinpoint...

Do the following questions run through your mind?

When is the right time to buy a new device for my spa?

Which company should I buy from?

What types of questions do I need to ask during the shopping process?

If you’re not quite sure where to begin with buying...

Leadership is a learned skill. 

That they don’t teach you in aesthetics school.

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

This role shifts your focus and adds more responsibility...

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

One of the biggest misconceptions is thinking your website is the first place people find you online. 

I don’t discredit its value, but there’s one...

Trust and authenticity are two attributes required for a successful partnership.

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance...

What motivates you to purchase?

As a client, what makes you feel seen, heard, and valued?

What principles do other businesses incorporate that make you feel valued?

(Take a second to reflect and think about your answers to these questions). 

These are planning...

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

His passion for training medical aesthetic professionals stems from his deep understanding of the current industry and the future it holds. 

A Board-Certified Plastic and Reconstructive...

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

...

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

Plus,...

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

My guest on today’s episode...

Your brand is not your logo or your color palette.

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

It’s your message. It’s your reputation. It’s the words...

When retail numbers go up, so do service sales.

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...