Spa Marketing Made Easy Podcast

EP 337: A Look Inside Danielaā€™s Calendar Management Process business education Jun 26, 2023

“Is this what the CEO of a seven figure company does?”

 

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. 

 

A time tracker exercise is going to help you pinpoint...

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EP 336: Top Questions to Ask When Shopping for Medical Devices with Michael Lustig business marketing products Jun 19, 2023

Do the following questions run through your mind?

 

When is the right time to buy a new device for my spa?

 

Which company should I buy from?

 

What types of questions do I need to ask during the shopping process?

 

If you’re not quite sure where to begin with buying...

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EP 332: 7 Steps to Build a 7 Figure Practice with Ease business inspiration marketing May 22, 2023

Leadership is a learned skill. 

 

That they don’t teach you in aesthetics school.

 

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

 

This role shifts your focus and adds more responsibility...

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EP 330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing business e-commerce marketing May 08, 2023

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

 

One of the biggest misconceptions is thinking your website is the first place people find you online. 

 

I don’t discredit its value, but there’s one...

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EP 328: How to Build Rich Relationships with Selena Soo business education marketing Apr 24, 2023

Trust and authenticity are two attributes required for a successful partnership.

 

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance...

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EP 327: Planning Ideas for Motherā€™s Day Promotions business marketing Apr 17, 2023

What motivates you to purchase?

 

As a client, what makes you feel seen, heard, and valued?

 

What principles do other businesses incorporate that make you feel valued?

 

(Take a second to reflect and think about your answers to these questions). 

 

These are planning...

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EP 326: How Dr. Alan Durkinā€™s Educational Training Program is Advancing the MedSpa Industry business inspiration mindset Apr 10, 2023

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

 

His passion for training medical aesthetic professionals stems from his deep understanding of the current industry and the future it holds. 

 

A Board-Certified Plastic and Reconstructive...

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EP 324: How to Qualify for Employee Retention Credit Explained By Marc Sheridan business marketing Mar 27, 2023

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

...

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EP 323: Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes business leadership marketing Mar 20, 2023

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

 

Plus,...

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EP 318: Generating Revenue through Email Marketing with Destinee Berman business e-commerce marketing Feb 13, 2023

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

 

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

 

My guest on today’s episode...

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EP 316: Own Your Story with Allison Walsh business marketing mindset Jan 30, 2023

Your brand is not your logo or your color palette.

 

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

 

It’s your message. It’s your reputation. It’s the words...

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EP 313: Why Retail Matters in Spa business education marketing Jan 09, 2023

When retail numbers go up, so do service sales.

 

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

 

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a...

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