Spa Marketing Made Easy Podcast

EP 271: Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams business mindset Mar 14, 2022

Raise your hand if you ever heard “money is the root of all evil” while growing up. 

 

Or how about “money doesn’t grow on trees”? 

 

My guess is every listener's hand is raised and you might even be thinking, “those are things I say...

Continue Reading...
EP 270: Differentiating with Direct Mail with Dave Fink business marketing Mar 07, 2022

Did you think direct mail marketing was dead?

 

Anything but, my friend! 

 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current...

Continue Reading...
EP 269: Making Your Money Work for You with Nicole Cooley business education Feb 28, 2022

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

...

Continue Reading...
EP 266: How To Create a Sales Funnel For Your Spa business marketing Feb 07, 2022

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

 

Here’s the scoop:...

Continue Reading...
EP 264: Expanding into Virtual Education with Kathy Taranto business inspiration Jan 24, 2022

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in...

Continue Reading...
EP 263: Crafting Your Spa’s Social Media Content Strategy business marketing Jan 17, 2022

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

Continue Reading...
EP 260: Holding Yourself Accountable - Part 4 - Annual Planning Series business mindset Dec 27, 2021

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?

 

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in...

Continue Reading...
EP 259: Planning for Support - Part 3 - Annual Planning Series business mindset Dec 20, 2021

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well... 

 

“It takes a village.” 

 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether...

Continue Reading...
EP 258: Planning Your Quarterly Focuses - Part 2 - Planning Series business mindset Dec 13, 2021

Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!

If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments. 

 

And once you’re clear on your commitments, bandwidth, and the values you want...

Continue Reading...
EP 257: Understanding Your Goals and Commitments - Part 1 - Planning Series business mindset Dec 06, 2021

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

 

“How am I going to do this?” 

 

Whether you’ve got a big audacious goal you want to achieve in...

Continue Reading...
EP 253: Living and Leading With Courage with Dave Hollis business mindset Oct 25, 2021

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face.

 

However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your...

Continue Reading...
EP 252: The Difference Between Building a Company vs. Creating a Job business mindset Oct 18, 2021

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths:

 

1- the path of entrepreneurship 

 

2 - the path of self-employment

 

Don’t be fooled, these two paths may sound...

Continue Reading...
1 2 3 4 5 6 7 8 9 10