Spa Marketing Made Easy Podcast

New year, new brand!  

This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. 

After having countless phone calls with spa owners all over the country and hearing first-hand how we helped spa owners bring “cal...

Let’s put the “fun” in funnels, shall we?! 

Maybe you’ve never heard of funnels and this is brand new (and mysterious) territory. 

Or you might’ve heard funnels are essential for closing sales on auto-pilot, but when you began the creation and set-up process it felt like a tech nightmare.....

We’re officially in the holiday season and Black Friday is directly within our line of sight. 

This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the bigger picture of your ov...

You know you need a brand, but did you know that you already have one whether you’ve purposefully created it or not?

If you’re not saying what your brand is, someone else is saying it for you - and when it comes to your brand messaging and communication, it’s you who needs to be in the driver’...

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. 

These two women saw tremendous growth in their first year of business by hitting 6-figures, and in year two, the...

Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. 

Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion!

Back in August, I hosted the first virtual Aestheti...

Does the idea of someone, especially an existing or potential client, viewing you as “sales-y” send shivers down your spine? 

It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or only interested in getting your client’s money. 

Listen...

Beyond understanding that your brand is not your logo or your color palette (it’s so much more and we’ll touch on that in a bit), there a few other key things you need to know about branding: 

1 - Having a beautiful brand presence that commands attention isn’t just for big name businesses and ...

 The power of positivity is something I have believed in and talked about for years, especially as it relates to business success, but pivoting has been the big “P word” and theme of business throughout this pandemic, especially for the aesthetics industry. 

Well, when you pair the two togethe...

Loyalty isn’t something to be taken lightly. 

After all, that’s what we always aim for with every new client who walks through our doors - that they will always choose to book with us and make us their go-to aesthetic expert for years to come. 

While this loyalty obviously comes from pr...

There are two critical pieces to any service-based business: gaining clients and retaining clients. 

As an aesthetic expert, retention is really where your focus should be as this is:

1) where you have the greatest chance of success because once someone is on your table, you have the oppor...

If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides. 

And if you’re brand new to building a business, the best time to learn about harnessing the power of video is NOW. 

Video marketing isn’t anythi...