Spa Marketing Made Easy Podcast

We live in a world that prioritizes ease and convenience.

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

Put on your headphones if you’re ready to learn about this source...

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

I’ve been in your shoes. 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

This is just...

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. 

Not only is it easier to market and sell to an existing...

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you…

Do you have ecommerce on your plan? 

If not, you should! Yes, ecommerce...

A wise friend once said to me “spa owners are in the confidence business.”

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

This has stuck with me as a...

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

One of the biggest misconceptions is thinking your website is the first place people find you online. 

I don’t discredit its value, but there’s one...

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. 

It’s such a great feeling to not start at $0 every month. 

Weighing the pros and cons, here are a few more to add to the pros side.  

...

When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.

You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like...

A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?

Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for...

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

My guest on today’s episode...

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? 

It’s in the tech. 

It’s no secret that I’m a fan of utilizing software alongside your systems in...

Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. 

Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. ...