Spa Marketing Made Easy Podcast

Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. 

In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation...

Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? 

What about a million in profit? 

Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or...

Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. 

Whether you started as a solo practitioner, as many spa owners do, or you began with a team, refining your leadership skills is an ongoing journey. 

However, as...

Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

Think again! 

Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through...

While many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common, it’s that we’re a big group of Type-A, high-achievers. ‍

Now, I believe that largely boils down to the nature of...

If the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of...

Finances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. 

And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking...

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? 

The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a...

It’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a brick and mortar spa, but what can really feel like a secret is how you get there. SEO feels like an elusive code that you...

It’s no secret that I LOVE (yes, all caps) planning. 

Nothing like a good annual and quarterly planning session to get me excited about pulling up my Google Cal, opening my 90X goal planner, and getting my creative juices flowing. 

However, while planning is the fun...

The natural path of a business owner starts like this:

• Have a big dream
• Dare to take a chance on that dream
• Dive in head first 
• Proceed to wear all the hats and do all the things

While the first three things in that list are incredible and exciting, that last one? 

Well...

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. 

Whether it’s not being clear on your cash flow or wondering when in...