Spa Marketing Made Easy Podcast

EP 293: Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe business inspiration marketing Aug 22, 2022

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event? 

 

Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and...

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EP 292: 5 Things Million Dollar Spa Owners Do business mindset Aug 15, 2022

Do you want your spa to reach the coveted seven-figure benchmark? 

 

That might sound like a trick question, but honestly, it’s a valid one. 

 

More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal...

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EP 291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica business education Aug 08, 2022

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on...

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EP 290: The Biggest Mistake Spa Owners Make When Hosting Events business marketing Aug 01, 2022

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. 

 

Sure, there’s plenty of marketing you can do to take your best shot at making...

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EP 289: Using SEO to Rise the Ranks of Google with Caitlin Strempel e-commerce marketing Jul 25, 2022

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! 

 

I’m talking about SEO aka...

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EP 288: Breaking into Commercial Real Estate with Annette Walter business marketing Jul 18, 2022

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. 

 

Now, there are...

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EP 287: Understanding MBTI to Build Your Top Performing Team business education Jul 11, 2022

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable. 

 

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently. 



Furthermore, you need to build a...

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EP 286: What Does “Freedom” Mean to You? inspiration mindset Jul 04, 2022

If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” 

 

Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. 

 

The...

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EP 285: Keeping Your Business and Tech Secure with Daniela and Kyle business education Jun 27, 2022

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. 

 

I’m talking about your spa business getting hacked. 

 

It’s one of those things we just don’t want to imagine or simply...

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EP 284: The Spa KPIs and Metrics You Need to Know to Grow business education Jun 20, 2022

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode, I’ll make it worth your while, and a lot less scary…

 

That’s right, I’m talking about metrics aka...

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EP 283: 6 Secrets of the World’s Most Successful with James Williams education mindset Jun 13, 2022

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. 

 

However, as you might have guessed, being successful in...

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EP 282: Navigating the “Work Optional” Path of Entrepreneurship with Andrea Klein business mindset May 30, 2022

Many spa owners get into their path of entrepreneurship because they love the work, the people, the transformations they help their clients make. 

 

But as many spa owners discover, being a provider in the treatment room isn’t something many of us aim to do forever. 

 

...
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