Spa Marketing Made Easy Podcast

EP 029: How To Use Influencer Marketing On Instagram To Get More Clients with Gwen Lane marketing Jun 01, 2019

To have a presence on Instagram is non-negotiable for an aesthetician.

 

It’s a powerhouse platform for connecting directly with consumers and potential clients who will invest in beauty services, and it’s also structured in a way that allows you to build an impressive...

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EP 028: 10 Items to Customize With Your Spa Branding marketing Jun 01, 2019

Pens, notepads, totes bags.

 

Chances are you have one of these items in your home with a business’ logo on it.

 

For me, it’s all about pens since I’m always jotting down ideas or journaling or making notes as I interview guests here on the podcast.

 

Most...

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EP 027: How to Stop Leaving Money On the Table with Kimberly Kennedy marketing Jun 01, 2019

When someone asks you what you do, do you answer with “aesthetician” or “business owner”?

 

Maybe you have a bit of a combination answer explaining that you own your own business as a solo aesthetician.

 

While there’s no “right” answer to that...

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EP 026: Defining Your Spaā€™s Brand and Crafting Your Mood Board with Chris Beltran marketing mindset Jun 01, 2019

Something I commonly see among aestheticians who have recently branched out to go solo or start their own spa is that they feel pulled in a million directions when it comes to their marketing.

 

Despite having tools, resources, and community, there’s still a piece that feels like...

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EP 025: 5 Steps to Healthier Eating for the Busy Aesthetician with Jasmine Schmalhaus mindset Jun 01, 2019

Work, partner, kids, maintaining everyday life, I could go on, but I think you get the point: we juggle a lot in the day-to-day.

 

And as an aesthetician, that juggling act only grows more chaotic if you add in back-to-back clients and/or running your own business, which makes it all too...

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EP 024: Navigating Payment Structures in Medical Aesthetics leadership Jun 01, 2019

You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence.

 

But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the pay you...

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EP 023: The Key to Successful Selling marketing mindset Jun 01, 2019

Even though I conduct trainings for hundreds of people at a time via webinars and speak on stages (sometimes in front of camera crews, sometimes in front of live audiences), there’s something about me that may surprise you…

 

I’m not a natural public speaker.

 

The...

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EP 022: 5 Keys to Unlocking the Power of the Mind-Body Connection with Rachel Llanes mindset Jun 01, 2019

As the world of health begins to focus more on how our mentality fits into our overall sense of wellbeing, you might have increasingly heard the term “Mind-Body Connection” used around various topics of wellness.

 

For some (maybe this rings true for you?) the phrase...

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EP 021: How to Grow Your Spa by Expanding Your Team with Nicole Simpson mindset Jun 01, 2019

No business owner with the desire to thrive is immune to the hustle mentality.

 

And while strong work ethic is a good thing, and necessary for being a successful business owner, there comes the point where if you want to grow, you’ve got to learn to let go.

 

I know, it sounds...

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EP 019/020: Creating a Sacred Space in Your Spaā€™s Treatment Room with Silke Tyler mindset Jun 01, 2019

Energy healing, Reiki, incense and essential oils…if you’re anything like me, these ideas and concepts have always been a bit, well, “woo woo.”

 

But as I’ve opened my mind to holistic practices and how they can correlate with business, I’ve seen the...

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EP 018: Getting Comfortable with Live Video as an Aesthetic Expert with Tiffany Lee Bymaster aka Coach Glitter marketing mindset Jun 01, 2019

Does the idea of going live in front of the camera leave you feeling frozen?

 

Yes, you know that doing things like Facebook and Instagram Live can be great for your marketing efforts, but you feel awkward being on camera, you don’t know what to talk about, and then the fact that...

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EP 017: Finding and Creating Your Aesthetic Niche with Regina Brows leadership Jun 01, 2019

You’ve likely heard the saying, “there are riches in the niches,” but if you haven’t, you’re going to learn the truth behind that saying today.

 

In this episode of Spa Marketing Made Easy, I’m chatting with Regina Felix aka Regina Brows of Build Your...

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