Spa Marketing Made Easy Podcast

They’re back for their first official update of the year! 

I’m talking about today’s guests on the podcast, Sara Sykes and Melissa Lanno, who are the co-owners of Sykes & Lanno, and are officially one month into their Growth Factor journey to hitting seven figures in their spa this year. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about neuromodulators better known by the...

With the ever-changing world of Instagram, I know it can be hard to stay on top of the feed changes, the evolving platform features, and the trends, but here’s the good and the bad news…

(I’m always a fan of bad news first, so let’s jump right in.)

Bad news: there are a few key mistakes th...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

In this week’s #Beautybomb, I’m talking about PRP aka PRP/Microneedling aka the V...

Have you ever found yourself mid-treatment and thinking, “If only this product had this”? 

Or “If only I could do that, this product would be perfect.” 

As an aesthetic expert working full-time in the treatment room, you’re the utmost authority on what’s going to work best for your clients...

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

In this week’s #Beautybomb, I’m talking about the latest medical aesthetic treatm...

Thinking of giving Groupon a shot at your spa? 

Maybe you just read that question and thought, “you’re kidding?!” 

Now hear me out, Groupon is not your answer to becoming a successful spa, it is merely a tool in the journey to get there. 

Just like we use Facebook ads to drive traff...

One of my core beliefs in building a successful business is that no one should do it alone. 

Of course, it’s your business, so you can choose your own path, but as the saying goes, “If you want to go fast, go alone. If you want to go far, go together.” 

Although, let me fill you in on my e...

As soon as I announced my pregnancy with my second little one due this spring, I’ve had many listeners ask, “how do you prepare to take a real maternity leave without seeing your business stall?”

It feels like a loaded question when you ask it, especially when the cultural norm of a good mater...

With technology continually shifting and consumer behavior moving with it, there’s one constant you can always count on in business: change. 

However, there is one exception to that rule, and it’s been a mainstay of business since the beginning of time, and that’s the power of relationships. 

It’s the most wonderful time of the year...especially for spa owners and aestheticians, because we are in the swing of the holiday season!

Now’s the time to rock out the last quarter of the year, and to help you do it, I’m pulling one of my favorite lessons inside Spa Retail Rockstar out of th...

Whether your business is stuck in a vicious paycheck to paycheck cycle, or you can’t seem to climb out of credit card debt, or the thought of digging deep into your business financials scares the pants off of you, this is an episode you literally can’t afford to miss. 

And if you’re thinking t...