Spa Marketing Made Easy Podcast

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

“How am I going to do this?” 

Whether you’ve got a big audacious goal you want to achieve in...

It’s the most wonderful time of the year …

No, not just the holiday season -- goal setting season. 

Ah yes, the time to round out the year with reflection on all that’s transpired and look to the year ahead to vision and put an action plan to the dreams...

Let’s face it - Facebook doesn’t work like it once did. 

Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! 

The good news is...

How do you define being and feeling rich? 

Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. 

As my guest on this episode of Spa Marketing Made Easy, Selina Gray, explains - richness isn’t a number in...

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face.

However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your...

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths:

1- the path of entrepreneurship 

2 - the path of self-employment

Don’t be fooled, these two paths may sound...

Beautiful events have always been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

Now with in-person events inching back into the repertoire of...

Every year it seems like the talk of Black Friday promotions comes earlier and earlier, and while that may not be great from a consumer-perspective, through the business owner lens, it’s never too early to start thinking about Black Friday promotions.* 

*Critical note -...

 If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. 

And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good...

If there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. 

It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. 

...

It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. 

Someone who embodies that notion to a tee is my...

With a title like “$5K in 7 days,” how could you not be intrigued?! 

Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion:...