Spa Marketing Made Easy Podcast

EP 269: Making Your Money Work for You with Nicole Cooley business education Feb 28, 2022

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. 

...

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EP 268: 3 Signs It’s Time to Hire education mindset Feb 21, 2022

If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. 

 

But the one thing you may not know is whether now is a good time to hire and bring on help so you can...

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EP 267: Scaling from Solo and “Doing it Scared” with Allison Cremona marketing mindset Feb 14, 2022

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. 

 

In this episode, you’re going to hear from one of those Spa...

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EP 266: How To Create a Sales Funnel For Your Spa business marketing Feb 07, 2022

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

 

Here’s the scoop:...

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EP 265: Becoming a Spa Industry Educator education mindset Jan 31, 2022

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got...

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EP 264: Expanding into Virtual Education with Kathy Taranto business inspiration Jan 24, 2022

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in...

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EP 263: Crafting Your Spa’s Social Media Content Strategy business marketing Jan 17, 2022

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the...

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EP 262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk education marketing Jan 10, 2022

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

 

From top copy tips to...

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EP 261: How to Do a Promotional Debrief marketing mindset Jan 03, 2022

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

 

But I’ll let you in on a little secret…

 

One of the most profitable moves...

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EP 260: Holding Yourself Accountable - Part 4 - Annual Planning Series business mindset Dec 27, 2021

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?

 

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in...

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EP 259: Planning for Support - Part 3 - Annual Planning Series business mindset Dec 20, 2021

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well... 

 

“It takes a village.” 

 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether...

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EP 258: Planning Your Quarterly Focuses - Part 2 - Planning Series business mindset Dec 13, 2021

Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!

If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments. 

 

And once you’re clear on your commitments, bandwidth, and the values you want...

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