Spa Marketing Made Easy Podcast

We talk to ourselves all the time. 

Most of the time without even realizing it. 

Inner dialogue is a way to process events that happen in our lives. The relationship that never stops growing is the one you have with your inner self.

It’s an incredibly...

Trust and authenticity are two attributes required for a successful partnership.

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance...

What motivates you to purchase?

As a client, what makes you feel seen, heard, and valued?

What principles do other businesses incorporate that make you feel valued?

(Take a second to reflect and think about your answers to these questions). 

These are planning...

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

His passion for training medical aesthetic professionals stems from his deep understanding of the current industry and the future it holds. 

A Board-Certified Plastic and Reconstructive...

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

Yes, these are visual elements for brand representation, but a brand at its core is heavily focused around who the company is and why customers should support...

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

...

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

Plus,...

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. 

It’s such a great feeling to not start at $0 every month. 

Weighing the pros and cons, here are a few more to add to the pros side.  

...

Spa owners are in the confidence business. 

Helping people find their true beauty in this industry is a gift and requires energy poured into another person.

So naturally spa owners must be confident people themselves, right? 

Navigating confidence is a daily ebb...

When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.

You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like...

A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?

Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for...

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

My guest on today’s episode...