Spa Marketing Made Easy Podcast

EP 376: Sedona Spa CEO Intensive Debrief inspiration mindset Apr 15, 2024

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

We kick off by discussing the...

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EP 375: How to Fire a Bad Client business mindset Apr 13, 2024

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business?


From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting...

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EP 374: Passing on the Kindness: Debbie Lee's Legacy of Love and Service in Honor of Her Son inspiration mindset Apr 01, 2024

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.

Debbie's life was forever changed when she...

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EP 373: How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks! Weeks! business marketing Mar 25, 2024

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting...

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EP 372: Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing business marketing Mar 18, 2024

Navigating Google's updates can feel like trying to hit a moving target, but we've got you covered in today’s episode of Spa Marketing Made Easy.

Listen in and take notes as Ryan Files, the VP of Sales at High Level Marketing and a veteran in boosting spa visibility, returns to the...

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EP 371: The Legalities of Aesthetics - A Deep Dive with Mandie Gossert education inspiration Mar 11, 2024

If there's one spa and aesthetics that is crucial to understand, it's the impact of the legal framework within which we operate.


Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our...

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EP 370: Danielaā€™s Debrief: Addo Wellness Instituteā€™s Spa Manager Certification Event inspiration leadership mindset Mar 04, 2024

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

 

We’ve been...

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EP 369: Key Takeaways from Echelon Frontā€™s Muster Conference with Daniela + Kyle inspiration mindset Feb 26, 2024

To truly practice what I preach, leadership development is constantly in my routine.

 

The majority of my time is dedicated to being a CEO of a 7-figure company or coaching Spa CEOs.

 

Making time for my own leadership skill development is vital.

 

Today’s episode of the Spa...

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EP 368: WATCH: What Does PDO Max AfterGloā„¢ Do For The Skin? business education products Feb 19, 2024

We know the bread and butter of the spa industry are great before + after photos.

 

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max...

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EP 367: The Spa CEO Journey: Whatā€™s The Next Right Step For You? education marketing Feb 12, 2024

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking...

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EP 366: 3 Ecom Strategies You Need in 2024 from Gamal Codner e-commerce marketing Feb 05, 2024

We live in a world that prioritizes ease and convenience.

 

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

 

Put on your headphones if you’re ready to learn about this source...

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EP 365: WATCH: Emage MedicalĀ® Image ProĀ® SUNLITE Walkthrough business education products Jan 29, 2024

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

 ...

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