Spa Marketing Made Easy Podcast

EP 233: Trademarking 101 with Keren de Zwart business education May 24, 2021

There are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? 

 

The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a...

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EP 232: #SpaSocialBeat - Why Engagement Is So Critical in Todayā€™s Social Landscape #spasocialbeat May 21, 2021

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s...

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EP 231: Creating the Core Four and the Systems that Allow Us to Grow e-commerce leadership May 17, 2021

The concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. 

 

In full transparency, it took me years to build what we at AddoAesthetics...

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EP 230: #SpaSocialBeat - Letā€™s Talk Frequency - How Often Should We Be Posting? #spasocialbeat May 14, 2021

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s...

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EP 229: Defining and Living Your Core Values with Terrance Bonner leadership mindset May 10, 2021

If I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in...

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EP 228: #SpaSocialBeat - Demonstrating Excellent Customer Support through Social #spasocialbeat May 07, 2021

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s #SpaSocialBeat,...

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EP 227: 3 Ways to Surprise and Delight Your Clients This Motherā€™s Day marketing May 03, 2021

It’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! 

 

With many spas shut down during Mother’s Day in 2020, this year is an opportunity to create a surge of sales...

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EP 226: #Spasocialbeat - Wave & Zubtitle #spasocialbeat Apr 30, 2021

Welcome to our weekly #SpaSocialBeat! From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s...

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EP 225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz leadership marketing Apr 26, 2021

Fact: I am a die-hard fan of Profit First.

 

It’s simple, yet groundbreaking, and ever since I started Spa Marketing Made Easy over three years ago, today’s guest has been on my interview “bucket list.” 

 

In the world of entrepreneurship, he needs no...

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EP 224: #Spasocialbeat - When New Features Come Out, Should We Just Start Using Them #spasocialbeat Apr 23, 2021

Welcome to our weekly #SpaSocialBeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s...

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EP 223: The Power of Pinterest for Your Spa's Ecommerce Store with Kate Ahl e-commerce Apr 19, 2021

When you think of Pinterest, you likely think of finding easy weeknight recipes, curating an inspiration board for your kid’s birthday party, and interior design ideas, but did you know that Pinterest is quickly becoming one of the most profitable platforms for product sellers?

 

With...

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EP 222: #Spasocialbeat - 4 Types of Video Social Content to Share #spasocialbeat Apr 16, 2021

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized and pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this week’s #SpaSocialBeat,...

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