Spa Marketing Made Easy Podcast

Do you consider yourself an entrepreneur?

Traditionally speaking, an entrepreneur is someone who owns their own business, which if you own a spa or operate as a solo aesthetician, would mean that you’re an entrepreneur!

But even if you work as an employee for a spa, and...

When I first traveled to Japan in 2016, I immediately fell in love.

Not just with the place, but with the people.

They’re kind, inviting, present and take immense pride in their work, and as I explored some of their most prominent cities, I noticed that my experience with...

As aestheticians, I wholeheartedly believe we provide more than just beautiful skin. We’re also healers and confidence creators, so when I heard from one of my guests on today’s episode that 50-60 percent of aesthetic schools have closed since 2009, I was honestly shocked.

I...

As service providers, especially aesthetic experts who are inclined to give so much of ourselves to see our clients happy, it is all too easy to neglect our own self-care.

However, as my guest on today’s episode, Kimberly Spreen-Glick, explains, if we don’t fill up our cup...

Early on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship.

Whether it was forming a referral partnership or developing a gift card marketing strategy, when you serve the same clientele...

When you hear the word “brand,” does your mind automatically think “logo”?

Well, I’ve got news for you, your logo is not your brand. But don’t worry, I once had the same thought just as little as five years ago.

But as I began to build my...

Maybe you crave the freedom to set your own schedule.

Perhaps you want to have the choice of what protocols and products you use with your clients, or you want all the perks you’ve heard about being your own boss as a solo aesthetician.

No matter the reason, there’s no...

It’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage.

In this episode of Spa Marketing Made Easy, I’m talking...

Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.

That...

Whether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots.

Now I know the term “bots” can be scary, so here with me on this...

If there’s one thing I see across the aesthetic industry whether it’s solo aestheticians or spa owners with an established team, it’s that mindset and confidence is something 99.9% of us have dealt with, struggled with, or could currently improve upon.

And if you’re one...

With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step into their power and own their role as a leader.

In today’s episode, she walks us through her leadership ethos and why she...