Spa Marketing Made Easy Podcast

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications

In this week’s #Beautybomb I’m talking about one of my all-time...

Sometimes when I tell aestheticians that they have the power and capability to become a six-figure earner (while being solo), I get responses of total bewilderment.

“How is that possible?”

“It’s just me in my business. I can’t imagine being able to...

Over the last couple of years, we’ve experienced a rise, one that I believe will only continue to increase, in the cross-over between wellness and spa.

After all, going to the spa in addition to being a method for maintaining healthy skin, is also a form of self-care to achieve...

No matter what industry you’re in, the name of the game in business is all about convenience.

Today’s consumers are busier than ever, and if you don’t make it easy for them to do business with you, you can bet they’ll find another spa or esthetician elsewhere.

...

We all know that it’s good to be grateful.

But are you really, truly feeling that gratitude?

The truth is, having an attitude of gratitude requires practice, consistency, and specificity, which isn’t always easy, especially if we feel like we’re in a tough...

It’s only been a couple of years since I began to dip my toe into the world of “woo-woo.”

See, I’m a spreadsheet type of girl, I like my neatly aligned cells with clear-cut numbers and results that can be tied to tried-and-true data.

While I still love (and...

Anyone who’s a working mom knows the struggle of trying to “do it all,” which also comes with the lesson that if you’re going to try to do it all, it’s difficult to do it all well.

Cue the mom guilt.

With a 17-month-old, I’m right there in the...

Nothing irks me more than someone who views careers in the beauty industry as pure vanity, because as any aesthetician knows, beauty is so much more than skin deep.

In our experience working with our client’s skin, brows and lashes, makeup, or any other aesthetic avenue, the core...

Remember when Snapchat first appeared on the social media scene and you thought, “Oh great, another social platform I have to keep up with?”

Well, if you’ve been around me long enough, you know I’m a huge proponent of mastering one to two social media channels...

Not everyone can rock a name like Salt Freedom, but that’s precisely her point.

Your brand isn’t your logo, your color palette or fonts, your brand is YOU. Yes, even if your name is not your business name (don’t worry, we’ll get to that).

If you’re...

If you’ve been connected to AddoAesthetics for a while or been a listener of Spa Marketing Made Easy for even just a couple of episodes, you know I’m passionate about spa retail sales.

I consider it my zone of genius, which is why much of my work has centered around...

Have you ever heard of the Pareto principle?

You might know it as it’s more common name, the 80/20 rule, which states that, for many events and scenarios, 80 percent of the effects come from 20 percent of the causes.

When it comes to the earning potential that solo...