Spa Marketing Made Easy Podcast

EP 041: Hydrafacial #Beautybomb #beautybomb Jun 01, 2019

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications

 

In this week’s #Beautybomb I’m talking about one of my all-time...

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EP 040: The Secrets to Becoming a Six-Figure Aesthetician with Yarely Marquez, L.E. leadership Jun 01, 2019

Sometimes when I tell aestheticians that they have the power and capability to become a six-figure earner (while being solo), I get responses of total bewilderment.

 

“How is that possible?”

 

“It’s just me in my business. I can’t imagine being able to...

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EP 039: Introducing Cryotherapy Into Your Spa’s Services products Jun 01, 2019

Over the last couple of years, we’ve experienced a rise, one that I believe will only continue to increase, in the cross-over between wellness and spa.

 

After all, going to the spa in addition to being a method for maintaining healthy skin, is also a form of self-care to achieve...

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EP 038: Online Booking Made Easy e-commerce Jun 01, 2019

No matter what industry you’re in, the name of the game in business is all about convenience.

 

Today’s consumers are busier than ever, and if you don’t make it easy for them to do business with you, you can bet they’ll find another spa or esthetician elsewhere.

...

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EP 037: The Attitude of Gratitude inspiration mindset Jun 01, 2019

We all know that it’s good to be grateful.

 

But are you really, truly feeling that gratitude?

 

The truth is, having an attitude of gratitude requires practice, consistency, and specificity, which isn’t always easy, especially if we feel like we’re in a tough...

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EP 036: How to Visualize Your Goals and Manifest the Life You Desire with Melanie Bundock mindset Jun 01, 2019

It’s only been a couple of years since I began to dip my toe into the world of “woo-woo.”

 

See, I’m a spreadsheet type of girl, I like my neatly aligned cells with clear-cut numbers and results that can be tied to tried-and-true data.

 

While I still love (and...

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EP 035: Balancing Work and Life as a Busy Mom with Ashli Carnicelli leadership Jun 01, 2019

Anyone who’s a working mom knows the struggle of trying to “do it all,” which also comes with the lesson that if you’re going to try to do it all, it’s difficult to do it all well.

 

Cue the mom guilt.

 

With a 17-month-old, I’m right there in the...

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EP 034: Discovering Your Inner Beauty with Sara Drury mindset Jun 01, 2019

Nothing irks me more than someone who views careers in the beauty industry as pure vanity, because as any aesthetician knows, beauty is so much more than skin deep.

 

In our experience working with our client’s skin, brows and lashes, makeup, or any other aesthetic avenue, the core...

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EP 033: 6 Ways to Leverage Your Instagram Stories marketing Jun 01, 2019

Remember when Snapchat first appeared on the social media scene and you thought, “Oh great, another social platform I have to keep up with?”

 

Well, if you’ve been around me long enough, you know I’m a huge proponent of mastering one to two social media channels...

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EP 032: Developing You as Your Brand with Salt Freedom marketing Jun 01, 2019

Not everyone can rock a name like Salt Freedom, but that’s precisely her point.

 

Your brand isn’t your logo, your color palette or fonts, your brand is YOU. Yes, even if your name is not your business name (don’t worry, we’ll get to that).

 

If you’re...

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EP 031: How Retail Changed My Life and Business leadership mindset Jun 01, 2019

If you’ve been connected to AddoAesthetics for a while or been a listener of Spa Marketing Made Easy for even just a couple of episodes, you know I’m passionate about spa retail sales.

 

I consider it my zone of genius, which is why much of my work has centered around...

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EP 030: Smashing The Most Common Spa Retail Sales Hang-Ups mindset Jun 01, 2019

Have you ever heard of the Pareto principle?

 

You might know it as it’s more common name, the 80/20 rule, which states that, for many events and scenarios, 80 percent of the effects come from 20 percent of the causes.

 

When it comes to the earning potential that solo...

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