Spa Marketing Made Easy Podcast

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In...

It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set. 

And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills...

Welcome to our weekly Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this...

Whether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well. 

( Yes, even if you never hire...

We may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit. 

Since the start of 2020, Sara, Melissa, and I have sat down to record an...

There are two critical pieces to any service-based business: gaining clients and retaining clients. 

As an aesthetic expert, retention is really where your focus should be as this is:

1) where you have the greatest chance of success because once someone is on your table, you...

If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides. 

And if you’re brand new to building a business, the best time to learn about harnessing the power of video is NOW. 

...

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” 

Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a...

Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? 

That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren...

If you’ve ever wondered what goes into crafting a product line between the scientific research, intention, heart, pure passion and drive, you’re going to love this episode with Victoria Tabak, the CEO of Nature Pure Clinical Skincare. 

I first met Victoria at the...

As you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense that now more than ever you need to embrace proven marketing strategies that work to breathe sustainability into your marketing efforts. 

One of the...

Can you truly have a successful business or thriving career at the expense of your health?

I know, it’s a loaded question. But realistically, the answer is a simple, “no.”

Let’s break it down like this: if a successful business is the bridge to...