Spa Marketing Made Easy Podcast

EP 149: #Spasocialbeat - Why You Need a Hashtag Strategy and Where to Use It #spasocialbeat Aug 14, 2020

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In...

Continue Reading...
EP 148: Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee leadership Aug 10, 2020

 

It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set. 

 

And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills...

Continue Reading...
EP 147: #Spasocialbeat - Leveraging All of Instagramā€™s Subchannels #spasocialbeat Aug 07, 2020

Welcome to our weekly Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

 

In this...

Continue Reading...
EP 146: A Step-by-Step Process to Hiring Your Dream Team business leadership Aug 03, 2020

 

Whether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well. 

 

( Yes, even if you never hire...

Continue Reading...
EP 145: Pivoting Through the Pandemic with Sara and Melissa of Sykes & Lanno Skinbar leadership Jul 27, 2020

We may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit. 

 

Since the start of 2020, Sara, Melissa, and I have sat down to record an...

Continue Reading...
EP 144: Using Facebook Ads to Generate Leads on Autopilot with Jackie Ellis marketing Jul 20, 2020

There are two critical pieces to any service-based business: gaining clients and retaining clients. 

 

As an aesthetic expert, retention is really where your focus should be as this is:

 

1) where you have the greatest chance of success because once someone is on your table, you...

Continue Reading...
EP 143: Using the Power of Video to Sell More Products and Services with Brandon Lucero marketing Jul 13, 2020

 

If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides. 

 

And if you’re brand new to building a business, the best time to learn about harnessing the power of video is NOW. 

...

Continue Reading...
EP 142: Processing Emotions and Releasing Anxiety Through Imagery with Mandy Barbee mindset Jul 06, 2020

 

You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” 

 

Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a...

Continue Reading...
EP 141: Defying Doubt to Chase Your Dreams with Lauren Hum, CEO of Orchid Skin Company leadership Jun 29, 2020

 

Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? 

 

That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren...

Continue Reading...
EP 140: The Fusion of Science and Nature with Victoria Tabak, CEO of Nature Pure Clinical Skincare leadership Jun 22, 2020

 

If you’ve ever wondered what goes into crafting a product line between the scientific research, intention, heart, pure passion and drive, you’re going to love this episode with Victoria Tabak, the CEO of Nature Pure Clinical Skincare. 

 

I first met Victoria at the...

Continue Reading...
EP 139: (Greatest Hits) 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker business marketing Jun 15, 2020

 

As you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense that now more than ever you need to embrace proven marketing strategies that work to breathe sustainability into your marketing efforts. 

 

One of the...

Continue Reading...
EP 138: Creating Proactive Habits for Sustainable Health with Amanda Walker of Feel Amazing Naked mindset Jun 01, 2020

 

Can you truly have a successful business or thriving career at the expense of your health?

 

I know, it’s a loaded question. But realistically, the answer is a simple, “no.”

 

Let’s break it down like this: if a successful business is the bridge to...

Continue Reading...