Spa Marketing Made Easy Podcast

A wise friend once said to me “spa owners are in the confidence business.”

Seems like a heavy weight to carry, but when you think about it, our clients view us as problem solvers where our solutions help build their self-confidence. 

This has stuck with me as a...

Figuring out insurance coverage for your business can feel like a daunting task because not all businesses are set up equally.

Not to mention the confusing language and overwhelming amount of options you have to decide what’s necessary for your business.

It’s not a very...

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.

That’s why I constantly call entrepreneurship a rollercoaster.

Navigating the ebbs and flow of...

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.

I can tell you with certainty that Emage Medical® is the real deal.

This year I’ve talked a lot about my effort in building strategic partnerships with...

“Is this what the CEO of a seven figure company does?”

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. 

A time tracker exercise is going to help you pinpoint...

Do the following questions run through your mind?

When is the right time to buy a new device for my spa?

Which company should I buy from?

What types of questions do I need to ask during the shopping process?

If you’re not quite sure where to begin with buying...

Do you make time for leadership development in your business?

My personal growth has been a constant priority of mine over the last few years to work on becoming the best leader possible. 

One of the most valuable lessons I’ve learned is to make time in my schedule to ...

Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.

It requires sacrifice and devotion.  

Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate...

How do we balance these two energies in business? 

Can you be both feminine and masculine in a leadership role? 

Yes, especially in the spa industry, the coexistence of both energies helps you lead from a place of doing and from being. 

The first step...

Leadership is a learned skill. 

That they don’t teach you in aesthetics school.

It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. 

This role shifts your focus and adds more responsibility...

All of us have something from our life experiences that makes us brace. 

That’s what makes us human.

Whether it’s big trauma or small trauma, it holds the same weight for all of us. 

There’s priceless value as an entrepreneur to invest in personal...

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.

One of the biggest misconceptions is thinking your website is the first place people find you online. 

I don’t discredit its value, but there’s one...