Spa Marketing Made Easy Podcast

The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.

Reclaiming that power helps women turn negative self-talk into empowering thoughts. 

Are you ready to unlock yours?

In today’s episode, my guest Regena Thomashauer, AKA “Mama Gena”, a ...

Your brand is not your logo or your color palette.

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

It’s your message. It’s your reputation. It’s the words you want people to use t...

A big hurdle to overcome in business is intimidation from your numbers. 

Your money is simply a tool. 

A tool that should be used as a guide for making positive financial decisions for your business. 

Spa CEOs take an active role in knowing the numbers and understanding the health of ...

Boundary is a word often tiptoed around because to set them properly, you need to step outside of your comfort zone.

And that’s a hard place to be in life or business. 

In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won...

When retail numbers go up, so do service sales.

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a conversation where you dig deep with your...

Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency. 

And a little bit of grit plus recognizing that striving for perfectionism will always leave you unsatisfied because it’s impossible to achieve.  

Resiliency is understanding that sometimes things don...

“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

Not only do you need to get serious - you need to take action. 

You are the one in control of setting your goals and...

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

Money doesn’t define your worth - i...

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Facebook AKA the new “digital word-of-mouth” platform.

We live in a world where the moment an experience ends, we want to tell others about it - both the good and...

There’s no surprise that females in leadership positions try to suppress their feminine energy. 

Our minds are trained to remove our emotions from the workplace because femininity is viewed as a sign of weakness and is not part of the “normal” building blocks of business.

As beauty indust...

Ever felt that the flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t actually, well…

It actually doesn’t “flow” at all.  

That’s because those timeframes weren’t built with our innate energetic cycles in mind, especially for women.  

These frameworks were built around a...

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? 

Well, that all lies in the power of a positive mindset. 

A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this episode of Spa Marketing Made ...